Some regard baseball as the most conservative sport next to cricket, others settle for golf or tennis. All of them are changing and so is cricket. Called as the "Gentleman's game", cricket consisted of whites, sun and hard work for fast bowlers. The change started with one-day cricket and became more prominent with the birth of Twenty20 cricket. One-day cricket brought the colours, day-night games and most importantly, the reduction to 50 overs from 450 overs. Twenty20 brought in the moolah, popularity, a prospect of exposing non-playing nations like US to cricket. I like all these changes, including the one I'm going to talk about, except Twenty20. One thing which has really bashed conservatism in cricket is nudity. Yes, nudity. Not many cricketers have posed nude but Jimmy Anderson is someone who has done it thrice so far. The first time he did it, it was for Cancer charity, with fellow England cricketers Alastair Cook and Stuart Broad. The second time, he was  supporting Give Up Clothes for Good, a TK Maxx, HomeSense and Cancer Research UK campaign for children’s cancer research www.tkmaxx.com. Have you shopped for clothes in TK Maxx? Well, they’d rather go naked...

There's a perception of lots of committees and old men being quite prim and proper, but I think the game is moving with the times.
I think doing this could be fantastic for cricket. Hopefully this will attract a new sort of fan.
If there are any gay cricketers, they should feel confident enough to come out, because I don't think there is homophobia in cricket.

And also said that his model wife, Daniella Lloyd and her friends encouraged him for this shoot.
The magazine's editor, Matthew Todd, praised the bowler for his decision, which he said would send a 'strong, playful signal that sportsmen can be comfortable with homosexuality among team-mates and fans.'

Inspired by There's No Homophobia in Cricket?

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